Here’s what a typical month in production
looks like for the Appaloosa Journal.
1st Basket empty day: All baskets—on designer desks and otherwise—need to be empty before the end of the day. Baskets empty is not just a day, it’s the entire week leading up to the Complete days.
9th & 10th Complete day: All work needs to be approved on these days. When they’re split, only that day’s work needs to be approved. e.g. Editorial work takes priority on Ed complete day.
11th PDF/Pitstop day: All pages need to be PDF’d and Pitstopped on or before this day. This is the day that we get all the files ready for the Publishers Press.
12th FTP day: All PDF’s are to be loaded onto Simon. Simon is site, from Publishers that holds all the PDF’s from the current issue. At this point, it is our last chance to caught any missed mistakes. We consider this stage soft proofing.
15th GO day: All pages on Simon are to be approved by Editorial, Advertising, Art Director and Production Director by 3p.m. Once approved Senior Designer will order magazine in PICA and send an email to Publisher’s including notes and 9 Portal page advertisers. Magazine MUST be in to Publisher’s Press before midnight EST on this day to ensure production schedule.
18th Numbers day: Pages count for downloads, editorial pages and advertising pages must be emailed out to the Editor for dummy day (magazine layout in Pica).
19th Assignments day: Art Director, assigns out all editorial to the designers, for the current issue.
22th Dummy day: Advertising and Editorial staff lay out the magazine in PICA and assign page numbers. Advertising Manager or Senior Designer creates a run list/form breakdown for that issue in Excel. Associate Editor copies the book map onto the status board.
23th–26th Web days: Art Director spends 4 plus days updating the web to match the new monthly information in the magazine. Also, keeps site current and up-to-date.

If your magazine uses Pica like us… you’ll find this handbook very useful. Pica does a lot of the hard work for us. For example: accounting, book map, shipping information, distribution of domestic/int’l copies, paper, forms, ad/ed ratio and more.
Click here to download and learn about the process of using pica in that magazine world.


I love colors! My favorite place to find a beautiful color combination is in nature but the second place I’d look, would be:kuler.adobe.com


Talent runs in my family!
For those of you who don’t know Wendi (my sister) and her friend Jodi… these ladies are talented photographers. Their images are colorful, unique and have character. I love their work but I’m excited that they give you the rights to all the to images, on a CD. This is rare and huge! You get a free CD of all the top images, with your paid photo session. Sears (ugh don’t go there) you’ll pay 100 bucks for the rights of one photo on a CD.
Take a look at what they do: theSnapSisters


For web people, this is cool! Might be old news for some, but for me it’s new. Instead of going to [view, page source] use this to view other peoples coding—get inspired and learn.
http://getfirebug.com/
It’s easy to install. Once you’ve installed it, close out for firefox and reopen. The little bug is located on the bottom/right side of your screen, click and see.